We specialize in trade media relations for industries including theatre technology, water distribution and wastewater management, general manufacturing, commercial printing and publishing, and the U. S. travel industry. Randi Minetor, the firm's president, specializes in long-form public relations pieces (case histories, expertise articles, and white papers) as well as capital campaign case statements for multi-million-dollar campaigns. She has written 29 published books on America's national parks, historic cities, and hiking in New York state. She also serves as a ghostwriter for business books for her clients.